Short answer: It means “love”, or “I love you” in Luo.
Well, in the years leading up the founding of Amari, we had the privilege of spending some time in Lira, Uganda working with an aid organization, Children of the Nations (2007, 2009, & 2010). They do incredible work empowering widows and orphans in their communities. While we were there, we picked up a sprinkling of Luo, the local language.
And we immediately found our niche, too. Because looking around, we saw two distinct types of studios. On one hand, there were the artisans. They got really good at their craft, but would grow increasingly exclusive before burning out altogether. On the other hand, there were the business minded studios. They could build up the infrastructure for sustainability, but their films lacked that creative, empathetic storytelling. We didn't see a single studio doing both. So the dream was born, and the work began.
Here at Amari, our quality and attention to detail never wavers. But in that pursuit, we also never lose sight of what REALLY matters: you, your story, your love. And while we curate sample films to give you a well rounded picture of our work, you can always visit our YouTube directly, and watch every single film we’ve ever made (barring a client’s request for privacy). Because for us, every single wedding is sample worthy, and every single couple should walk away floored by their video & photos.
Or even just get some wedding advice from an experienced industry insider? Follow us on YouTube! And while we’re at it, don’t forget Instagram and TikTok! In this particular video I traveled along with one of our teams for a Same Day Edit, and went behind the scenes to show you how we work, and all of the little things we’re looking for and doing throughout the day. It’s actually pretty fascinating, and there’s tons of little tips for any engaged couple or aspiring videographer!